Notable Clients
Stitch Fix, Gap Inc, Levi's, MTV, Walmart, Old Navy, Sorel, Athleta, Everlane, Stella & Dot, MotherMag, Netflix, Kipling, OWN Network, Miller, Charlotte Russe, Goorin Bros, JanSport, American Giant, Sebago, Shutterfly, Kipling, Vubiquity, Oh Happy Day, Frog Design, Amino, SoulPancake, Melody Ehsani.
Fashion Content Strategy
Maintain in-depth knowledge of the fashion market and global trends to inform strategic decisions and fashion messaging. Develop strategic plans, write editorial stories, and define fashion messaging for creative teams and cross-functional partners. Collaborate with marketing, PR, partnerships, and outside agencies to ensure cohesive brand messaging, aligning with go-to-market strategies.
Editorial AI Image Creation
Click here to see a collection AI Fashion Imagery created by me using Midjourney.
Fashion Editor & Trend Reporting
Reporting on runway, seasonal presentations, and street style across all platforms identifying trends across color, silhouette, styling, pattern, and fabrication. Speaking to each brand’s identity, whether emerging or heritage and their collection’s creative direction for the season. Writing samples upon request.
Metaverse | Web3 | NFTs
As an innovator in both fashion and tech, I am enthusiastic about fashion’s massive opportunity within the Metaverse. I was an early adopter of several collections including 1989 Sisters by fashion illustrator Blair Breitenstein, Computer Cowgirls by fashion collage artist Molly Dickson best known for her work at The Yes and emerging digital designer Wan of PURPLEMOON. From designer collaborations for your avatar, digital 1x1 garments for your Instagram feed, NFTs by fashion houses and beauty brands or access for young designers in ways never seen before, this exciting space offers a world of possibilities.
Editorial Styling
A decade of executing editorial styling from national campaigns to everyday marketing projects to create aspirational imagery to support client’s quarterly objectives. Creating and evolving fashion and styling POV for editorial teams, influencers, content creators and agency partners as well as developing style guides to support the evolution of brand styling and relevancy in the fashion market. Collaborating and building relationships with in house and freelance marketing teams, creative directors, photo art directors, assistants and beauty teams. Agency represented. Portfolio upon request.