Notable Clients
Daydream, Muus Collective, REVOLVE, FWRD, Stitch Fix, Gap Inc, Levi's, MTV, Walmart, Old Navy, Sorel, Athleta, Everlane, MotherMag, Netflix, Kipling, OWN Network, Melody Ehsani.
Fashion Content Strategy
With a deep understanding of the fashion market and global trends, I help shape creative direction and messaging that move brands forward. I develop editorial strategies, craft narratives, and define the fashion point of view for cross-functional teams. Collaborating closely with marketing, product, brand partnerships, and external agencies, I ensure cohesive, trend-driven storytelling that aligns with brand identity and go-to-market strategy.
AI Fashion Imagery
As an experienced art director, stylist, and technologist, I combine an editorial point of view with advanced generative AI tools to create compelling fashion imagery. My work bridges creative direction and innovation, producing visuals that feel human, emotive, and future-ready.
Fashion x Gaming
I led editorial and creative direction for a next-generation fashion styling game in partnership with REVOLVE, where digital closets, avatars, and trend challenges met real-world shopping. Combining fashion storytelling with interactive design, I brought trend forecasting and styling expertise into a gamified world. I curated shoppable looks, built seasonal narratives, and produced AI-generated content that balanced aspiration with play. Think Cher’s closet meets TikTok, reimagined with modern polish.
Trend Curation & Storytelling
I research, curate, and interpret emerging fashion and lifestyle trends through a cultural and analytical lens. Drawing from runway collections, social platforms, and audience behavior, I transform insights into editorial content that bridges high-fashion inspiration with everyday relevance. My goal is to make trend forecasting and curation actionable across digital storytelling and brand ecosystems.
Editorial Styling
A decade of experience shaping editorial styling across national campaigns and everyday marketing initiatives, crafting aspirational imagery that aligns with brand objectives. I specialize in developing and evolving fashion and styling POVs for editorial teams, influencers, content creators, and agency partners—ensuring brand relevance through thoughtfully curated style guides. Skilled in cross-functional collaboration, I’ve built strong relationships with in-house and freelance marketing teams, creative directors, photo art directors, and beauty teams. Agency represented. Portfolio available upon request.