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Ashley is a fashion-tech professional with extensive experience in content, editorial storytelling, and creative strategy. Experienced in building editorial ecosystems, generating high-fashion AI imagery, and driving trend-led strategies that take ideas from concept to launch.

 
 

Notable Clients

Daydream, Muus Collective, REVOLVE, FWRD, Stitch Fix, Gap Inc, Levi's, MTV, Walmart, Old Navy, Sorel, Athleta, Everlane, MotherMag, Netflix, Kipling, OWN Network, Miller, Charlotte Russe, Goorin Bros, JanSport, American Giant, Sebago, Shutterfly, Kipling,, Oh Happy Day, SoulPancake, Melody Ehsani.

AI Image Generation

In Studio

UGC

On Location

Mens

Motion

Fashion Background

Linkedin

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Fashion Content Strategy

Maintaining a deep understanding of the fashion market and global trends to inform strategic decision-making and refine fashion messaging. Developing forward-thinking editorial strategies, crafting compelling narratives, and shaping the fashion POV for creative teams and cross-functional partners. Collaborating closely with marketing, PR, partnerships, and external agencies to ensure cohesive, trend-driven storytelling that aligns with brand identity and go-to-market strategies.

Fashion x Gaming

Led the editorial and creative direction for a next-gen fashion styling game partnered with REVOLVE, where digital closets, avatars, and trend challenges met real-world inspiration & shopping. Blending fashion fantasy with digital play, I leveraged my background in editorial styling and trend forecasting to create a gamified world—curating shoppable looks, building seasonal narratives, and crafting AI-generated content that feels as aspirational as it is interactive. Think Cher’s closet meets TikTok, wrapped in swipe-worthy styling and a touch of Vogue-level polish.

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Fashion Editor & Trend Reporting

Analyzing runway shows, seasonal presentations, and street style to forecast key trends in color, silhouette, styling, pattern, and fabrication across the fashion landscape. Delivering sharp, insights-driven reporting that contextualizes each brand’s creative direction—whether emerging or heritage—while capturing the cultural and industry shifts shaping the season. Skilled in translating high-fashion narratives into compelling, editorially driven content that resonates across platforms. Writing samples available upon request.

Fashion x Tech

At the intersection of fashion, technology, and culture, I specialize in content strategy, editorial storytelling, and creative direction—crafting narratives that shape the future of digital fashion experiences. With a deep understanding of trend forecasting and emerging technologies, I leverage AI to reimagine fashion discovery, personalization, and immersive storytelling. My work bridges creativity and innovation, transforming how brands engage with audiences through dynamic, forward-thinking content that evolves with the digital landscape. Passionate about the future of fashion, I explore new ways to blend human creativity with technology to drive meaningful connections and cultural relevance.

Editorial Styling

A decade of experience shaping editorial styling across national campaigns and everyday marketing initiatives, crafting aspirational imagery that aligns with brand objectives. I specialize in developing and evolving fashion and styling POVs for editorial teams, influencers, content creators, and agency partners—ensuring brand relevance through thoughtfully curated style guides. Skilled in cross-functional collaboration, I’ve built strong relationships with in-house and freelance marketing teams, creative directors, photo art directors, and beauty teams. Agency represented. Portfolio available upon request.

 

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