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Ashley is a visionary fashion professional with over a decade of experience in fashion content strategy, editorial styling, and art direction, currently shaping the fashion voice & editorial strategy at a digital studio start-up

 
 
 

Notable Clients

Stitch Fix, Gap Inc, Levi's, MTV, Walmart, Old Navy, Sorel, Athleta, Everlane, Stella & Dot, MotherMag, Netflix, Kipling, OWN Network, Miller, Charlotte Russe, Goorin Bros, JanSport, American Giant, Sebago, Shutterfly, Kipling, Vubiquity, Oh Happy Day, Frog Design, Amino, SoulPancake, Melody Ehsani.

 
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Fashion Content Strategy

Maintaining a deep understanding of the fashion market and global trends to inform strategic decision-making and refine fashion messaging. Developing forward-thinking editorial strategies, crafting compelling narratives, and shaping the fashion POV for creative teams and cross-functional partners. Collaborating closely with marketing, PR, partnerships, and external agencies to ensure cohesive, trend-driven storytelling that aligns with brand identity and go-to-market strategies.

 

Editorial AI Image Creation

Blending AI with high-fashion editorial, I create visually striking imagery that pushes the boundaries of digital fashion storytelling. From AI-generated campaigns to hyper-realistic, avant-garde visuals, my work merges technology with the artistry of fashion photography—reimagining how fashion is visualized and experienced in the digital age. Imagery samples available upon request.

 

Fashion x Tech

At the intersection of fashion, technology, and culture, I specialize in content strategy, editorial storytelling, and creative direction—crafting narratives that shape the future of digital fashion experiences. With a deep understanding of trend forecasting and emerging technologies, I leverage AI to reimagine fashion discovery, personalization, and immersive storytelling. My work bridges creativity and innovation, transforming how brands engage with audiences through dynamic, forward-thinking content that evolves with the digital landscape. Passionate about the future of fashion, I explore new ways to blend human creativity with technology to drive meaningful connections and cultural relevance.

 
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Fashion Editor & Trend Reporting

Analyzing runway shows, seasonal presentations, and street style to forecast key trends in color, silhouette, styling, pattern, and fabrication across the fashion landscape. Delivering sharp, insights-driven reporting that contextualizes each brand’s creative direction—whether emerging or heritage—while capturing the cultural and industry shifts shaping the season. Skilled in translating high-fashion narratives into compelling, editorially driven content that resonates across platforms. Writing samples available upon request.

 

Editorial Styling

A decade of experience shaping editorial styling across national campaigns and everyday marketing initiatives, crafting aspirational imagery that aligns with brand objectives. I specialize in developing and evolving fashion and styling POVs for editorial teams, influencers, content creators, and agency partners—ensuring brand relevance through thoughtfully curated style guides. Skilled in cross-functional collaboration, I’ve built strong relationships with in-house and freelance marketing teams, creative directors, photo art directors, and beauty teams. Agency represented. Portfolio available upon request.